WE’RE NOT JUST

Getting Started

Founded in 2009, English Major LLC has been the source of landmark original brand songs for Oreo, Walmart, Norwegian Cruise Line, Sabra, Comcast, Experian, and more. Whether partnering with traditional agencies or acting independently, we’ve used our unique song-based creative approach to help brands ignite growth again and again.

CCO / Co-Founder

David Muhlenfeld

A 25-year veteran of the ad industry and self-admitted synth nerd, David is a recognized expert on song-based advertising. He has spoken internationally on the power of brand songs, and is featured in Uli Reese’s “100 Great Minds on Music, Brands, and Behavior.” His song-driven campaigns for Oreo have been honored with awards at Cannes Lions, Clio, The One Show, London International and more, and his work is in the permanent collection of the MoMA. Along with song-based advertising, David does creative consulting and brand platform development.

CEO / Co-Founder

Leah Muhlenfeld

A natural connector and inspirational force for clients and agencies alike, Leah’s over 20 years of experience includes agencies such as Digitas, SBI Razorfish, WORK Labs and The Martin Agency, as well as Richmond startup Snagajob. Leah co-founded English Major with David in 2009 and has served as CEO from day one. She also consults and coaches businesses owners from startup to high-growth.

production

Partners

We run lean. But we reach out to a network of experts in music production, animation, video and broadcast production and more on an as-needed basis to ensure every project—from :06 digital to full length brand anthem—is world-class.