OREO

 

brand music

17 Songs Produced

Countries

25 Languages

youtube views

50,000,000+

 

A global campaign that modernized a 100-year-old iconic brand.

 
 

The musical impact:

 

1.

Gives a global brand a melody to unite it across countries and cultures.

 

2.

Taps today’s most popular music artists in a way that is true to their personal brands, but equally true to Oreo’s mission.

 

3.

Used a mix of animation and live action to create ads that could be repurposed for different countries and languages.