FreeCreditReport.com

 

brand music

27 Ads

website traffic

Over 50 MM Visits

Youtube views

Uncountable

 

The initial creative brief:

Leverage radio to drive traffic to freecreditreport.com.

What ended up happening:

The public fell in love with a fake band they heard on the radio and TV singing to them about love and loss and credit.

FreeCreditReport.come experienced double-digit growth year after year as the campaign ran - and, a decade later, is enjoying more success as a new generation discovers the songs via Fortnite memes.

 
 

How it worked:

 

1.

We started with relatable, likable characters who couldn’t catch a break. No matter how bad your life sucked, theirs sucked worse.

 

2.

We used music to bring their story to life, and made the hilariously awkward brand name an integral part of every song.

 

3.

We continually changed music genres to keep the spots fresh and to add dimension to their developing story (which only got sadder over time)