Coca-Cola & Walmart

 

brand music

1 Magical Song

partnerships

Big Brands Together

format

Cinema

 

A simple holiday party concept turned real, complex and current by portraying a “real” family - not a “perfect” one.

 
 

What the brand partners needed:

 

1.

For the Coke and Walmart partnership, they needed something to run in movie theaters during the holiday season. I tapped into my personal experience as a kid with a blended family and sheer love of Christmas, even when it’s complicated with family dynamics.

 

2.

Write here about some other creative brief you solved with music.

 

3.

Write here about some other creative brief you solved with music.


 

YouTube Quotes & Fan Mail

That’s right, fan mail. David wrote this song spot in 2009. And in 2019 he got an email from a man asking him to write more musical commercials like this because … (explain and add a quote form the email).

Just a few youtube comments

I can't remember the movie I watched at the theater, but I never forgot this commercial. I'm watching the 2019 NBA playoffs and had the urge to find this song. It's one of the greatest commercial songs! I wish that I had never lost the MP3 of this song Coke was giving away for free on stockuponjoy.com.

It's not Christmas until I search out THIS commercial.

I saw this in a theater as a commercial during yuletide. i've looked it up every year since. Amazing ad.

This is like the best commercial to EVER exist.

I was working at Wal-Mart when this commercial came about. It would play endlessly on the Wal-Mart TV Network, and I loved it. It just never got old. I had a little crush on the guy singing.

How do you not keep singing this?

Tis the season! I have to watch this ad every year now....multiple times. It always puts a smile on my face.

I remember watching this commercial in the movie theaters with an ex. Brings back good memories

I remember seeing this in the movie theater before The Day the Earth Stood Still. I enjoyed it way more than the movie.

I want an extended version of the song. That WOULD BE FANTASTIC!!!

This ad is so well done. It really gets across that feeling of a party where everyone is having a great time and there’s barely any room to get around because it’s wall to wall friends and family. I grew up in a very big extended family and I feel like you could have taken a video of our old Christmas Eve parties and it would have looked a lot like this. I’m sure a lot of people who come here to watch this year after year have similar stories. It makes you think how blessed some of us are.